There are three marketing efforts that have been tested as determinants of the success of the sale of a product or service. You need to know these three efforts.
First, point out the benefits of your product in any communication you make to customers. Advertisements, brochures, banners, billboards, packaging, oral presentations by the sales person must disclose the benefits of your product directly and not just the features that you provide. The immediate benefits may be influencing potential customers rather than standard features that tend to be of a technical nature. Analogy that can be used is an analogy if you are a printer machine salesman. You may be able to explain that your printer machine can save power and space to store. You may be able to explain that the buyer can improve the productivity and efficiency of work by using your machine, rather than explaining the common features are usually provided by a printer engine.
The second one is building trust or reputation that your product or company is able to deliver the benefits that have been promised. The process of marketing the company must be supported with reasons and a strong competence. Earn the trust of customers by building a reputation of quality. Assure prospective buyers that the products we are promoting are able to deliver the promised benefits.
The third one is expressing differences and advantages we have as a producer. This way is need to be done to invite prospective customers to choose us. If there is a person that wants to get a product or service that is clearly beneficial then he or she will look for it in the market. The market is filled by a variety of trusted sellers, each of which has a good reputation. To become a leader in a competitive market, we have to differentiate.