When the old marketing methods combined with the new technology, the combination can be a powerful force. Google+, Vine, or Twitter is some new marketing tools that are sophisticated and able to save costs in a significant proportion. But you do not have to focus on something new. Some old marketing methods are still attractive and effective.
To achieve optimal results, try combining modern technology with old marketing tricks. Here are some tips on marketing old proved very useful even today.
Word-of-Mouth marketing is still the greatest force. People have more confidence in their friends and family. Give rewards to loyal customers who bring new people into the “family” and encourage your employees to spread the word to their environment. It can exponentially increase your reach by entering the referral program to the list of email marketing and social media efforts.
Creating a personal relationship will make you look very impressive. Use the contact tracking software to find out client’s birthday and reach out them with a personal note via social media.
Send postcards to customers as token of gratitude for their final order, or tell your next event which will probably get them interested. Send postcards to customers as a standard measure of every booking / purchasing.
Local network is still the main way to gain loyal customers. Social media is great for maintaining relationships but is not better compared with the strength of sitting together with customers at local meetings, trade show, chamber of commerce meetings, conferences or other industries.
TV’s advertisement is very good, but the price is certainly expensive. However, the radio has a value as small and medium-sized businesses advertiser. Do not limit yourself to advertise. Local radio is the most effective tool to reach people in a limited area.