Pittsburgh Ventures

LeftRight Studios is all about building fun, compelling mobile games.  Geraldine Yong is presenting for the team; these are some very compelling gritty gaming guys who have just rolled out their second game for the iPhone.

Their first big hit was smackBOTS, a digital version of the plastic analog favorite, Rock’em-Sock’em Robots.

These guys have done a good job figuring out how to be something other than just a small game producer.  Their vision is to build a branded gaming network that allows brands to build differentiation and loyalty with their customers by engaging through compelling games.

Their second game, Katch-Up, is their first branded game.  Is the Heinz tie-in paying any revenue yet?  It looks like they are going to use the virality of games to drive brand recognition and purchases.

Brands are trying to figure out how to use social networks to market to their consumers, and early attempts have failed to gain traction.  The gaming space is expected generate a big platform for marketing (“Advergames“), and these guys look well-positioned to grow with that trend.  I am glad these guys have found their marketing DNA to drive to bigger markets.

The team is looking to raise $300K to grow faster and develop multiple games in parallel.