Next interesting company at Early $tage East (I notice that’s it’s E$E and not ESE, very clever) is ListenLogic.
ListenLogic brings enterprise and business intelligence solutions to the desktop. Their Software as a Service platform helps large companies and brands listen-in on what people are saying about their products, brands, and competition. For large consumer brands looking to take a more active approach to their online presence, ListenLogic is the solution. The platform (I saw a demo of their product which looked very nice) gives companies statistics on what people are saying about their products, provides analytics on competitive product buzz, and allows the company to follow-up with consumers that have posted positive or negative reviews.
Speaking of competitive products, I’m curious how this products stacks up against BuzzMetrics (Nielsen). This concept of measuring online consumer feedback is not new, but there are many large corporate brands that do not adequately address what people are saying about them on the web. ListenLogic hopes to serve these customers.