Next up is bitblinder, presented by Josh Albrecht and Matt Kaniaris. These two compelling founders out of Pitt are creating a way for consumers to access the internet in a private, secure, and unrestricted way.
This business looks a whole lot like a proxy server, or other basic anonymizers, but these guys have thought through some of the other knotty privacy and scalability issues that plague other proxy servers, getting around those problems largely by utilizing the P2P network (BitTorrent).
The most attractive part about this business is their economic model – it is built off microtransactions, which is one of the more effective ways that consumers pay for services that they value.
The market right now is kind of small – quoted at ~$100M – but growing. The biggest question I have is whether the premise that the company is building on – that consumers who surf the web really care about privacy – is real or not. When push comes to shove, will consumers pay for that desire?
Comments (2)
Nice explanation of bitblinder, Alan. We just put up an interview with the cofounders at http://startuppittsburgh.com/2009/05/innominet-interview-about-bitblinder/.
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