BlenderHouse founders Jason Wilburn and Mike Cham kick the morning off, introducing their startup that provides social media “apps” to popular sites such as Facebook, Hi5, mySpace, etc. They have built two apps thus far, WhichWheels? that helps Facebook users decide which car they should buy based on recommendations from friends, and a “white-label” app for local startup/maturing company, CollegeProwler.
This is a really crowded space, so it is going to be tough for these guys to differentiate themselves – the name of the game here is CONTENT, and this team needs to work hard to partner/ride with companies like CollegeProwler who will support building unique, edgy apps, or they need to make a name for building quirky/viral apps themselves. This is a hard game to win… good luck to you guys.
Their other options are to be on the bleeding edge of new app platforms – like the iPhone, or the emerging GPhone from Google – finding blue ocean is tough but crucial to success in this space.
I think they can build a nice business here, but doubt whether it is venture fundable or not.