Next interesting company at Early $tage East (I notice that’s it’s E$E and not ESE, very clever) is ListenLogic.
ListenLogic brings enterprise and business intelligence solutions to the desktop. Their Software as a Service platform helps large companies and brands listen-in on what people are saying about their products, brands, and competition. For large consumer brands looking to take a more active approach to their online presence, ListenLogic is the solution. The platform (I saw a demo of their product which looked very nice) gives companies statistics on what people are saying about their products, provides analytics on competitive product buzz, and allows the company to follow-up with consumers that have posted positive or negative reviews.
Speaking of competitive products, I’m curious how this products stacks up against BuzzMetrics (Nielsen). This concept of measuring online consumer feedback is not new, but there are many large corporate brands that do not adequately address what people are saying about them on the web. ListenLogic hopes to serve these customers.
PhindMe Mobile is a developer of hosted technologies that automate the design and publishing of mobile web applications. Their core product is a design tool that generates “iPhone quality” websites for every Internet-enabled cell phone.
The screenshots look very slick and “mobile” is a great space to be in right now. In a way, these types of “mobile development” companies look a lot like the traditional web development companies of the 90’s. The web development industry gave way to much competition and many “almost as good” free or near free alternatives. However, it looks like PhindMe has achieved some initial traction with some impressive local (Philadelphia) companies. They will be an interesting one to track.
FlyCast gives smartphone owners free access to over 1500 channels of music, weather, talk, and video, delivered wherever and whenever they choose. FlyCast aggregates entertainment content from a variety of existing sources, processes it, and delivers the media to iPhone, Blackberry, and Android based call phones.
The company competes with Pandora and Last.FM. FlyCast claims that these competitors are “broadcasters” of content where FlyCast is just aggregating and pushing content “through the pipe”. The company claims to avoid paying royalty fees because they do not own or store the content. Besides some of the potential legal risk, I am an avid iPhone Pandora user, so it would take a lot to get me to change services. The product is free so they will have to achieve a ton of downloads in order to become a large venture business.
I’m looking forward to giving the product a try. I’d also love to get your thoughts on FlyCast – the product is currently available in the AppStore.
I am at Early Stage East, an early stage venture capital conference in Wilmington, DE. Today I will hear many presentations from up and coming companies in the Mid-Atlantic region. While listening in, I’m going to briefly summarize a few of the more interesting businesses at the event. Hopefully the wireless connection will cooperate better than most venture events I’ve attended in the past.
First up, Scorelogix-

Scorelogix is a credit scoring company. Its Job Security Score product is sold to credit card issuers, mortgage lenders, and direct marketers for pre-screening and credit risk scoring. While FICO scores look at previous credit history, Scorelogix product predicts consumers’ ability to pay as a function of economy, income risk, and many other factors. While this is a fairly interesting concept, they are trying to sell to their target market on a “per score” basis which I predict will be very tough. Credit companies surely have similar technologies devloped in-house that accomplish a similar result. I’d have to be convinced that what Scorelogix is truly gamechanging and not just incrementally better than existing in-house credit assessment algorithms.
I have been invited to speak on a panel hosted by Pittsburgh Gateways and the Entrepreneurial Thursdays crowd – any readers have specific questions they would like to see addressed?
I hope to see you there!
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Little E’s
Where Music Happens
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LIVE RHYTHM, JAZZ & BLUES
Musical Networking Happy Hour
EVERY THURSDAY!!!
5:30 PM – 8 PM
Little E’s Jazz & Blues
949 Liberty Ave, Pittsburgh, PA 15222
2nd Floor above Mahoney’s Restaurant
412.392.2217
Hosted by Jazz/R&B Vocalist – Jessica Lee
Cover Charge: Only $5.00!
The “ENTREPRENEURIAL THURSDAYS” Happy Hour Show
Live Music by City’s Great Jazz/R&B Artists!
Interviews @ Musical Break with City’s Leading Entrepreneurs/Innovators!
Great Business & Professional Networking!
June 25, 2009
“Funding Early Stage Businesses ”
Featuring Interviews with:
- Co-host Rod R. Stoll, Principal – Back-2-Basics
· Eddie Yongo, Director Business Development – Pittsburgh Gateways (www.pghgateways.com)
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